Spring Sale

Our Origin

HELLOICE was founded in 2017 from Miami, United States. The founder, Felix, wanted to create a brand that echoes class and luxury to the world, whilst being at the epicenter of mens fashion. Au.helloice.com is owned by HELLOICE LIMITED.

Our Values

At Helloice, it is all about lifestyle. We want the customer to enjoy a life of luxury and abundance. If you dress rich, you feel rich. This will unlock infinite self-belief and confidence - the key to high performance. We are firm believers that once you taste success, it becomes a boundless obsession. Our collection of quality goods is unparalleled and is guaranteed to create a millionaire mindset.

Our Mission

We are determined to form a group of elite individuals who are classy, sophisticated and confident. Helloice will soon touch every corner of the globe.

Our Commitment

“Helloice, how can you offer these amazing prices?" This is a question we get every day. And trust me, we understand. At first glance it can seem like this is too good to be true. The truth is, we were done with jewelry customers being exploited with extortionate prices. Companies were charging hundreds for items we would sell for half. This is when we found a gap in the market - an urban/hip hop jewelry brand which sells fantastic quality pieces for the best prices possible. People tend to believe 'This is expensive, it must be better' or 'This is cheap, it must be worse.' When the fact of the matter is we use better materials, have better designs and offer better prices than everyone else out there. It has taken us years upon years to get to where we are now. But it feels good to know that we are revolutionising the jewelry space. We use authentic 18 Karat Gold plating (5 times dipped) across our pieces with a solid base of either 316L stainless steel or brass. Our Cubic Zirconia diamonds have 54 facets and are hand-set - giving all iced out pieces the coldest shine possible. So don't hesitate to order your favorites. We will NEVER compromise quality for price. You will also enjoy a lifetime guarantee across all items!